If you thought online marketing was the only effective way to reach an audience, think again. Promoting your brand with offline marketing can be just as effective if you use it right.
To help you get into the swing of things, here are some suggestions. They don’t require much of a budget, although some effort will be necessary on your part.
Go After Free Publicity
If you’re a start-up brand, then it’s important to focus locally, especially with a small budget. Local television and radio shows are always looking for interesting stories to cover, and maybe you have an interesting story to share about your brand.
Get into contact with them and make some suggestions. They might just give you a valuable kick-start.
Affordable Newspaper Ads
Newspapers might not be as popular as they used to be, but they are still circulating in large numbers. Plus, there are still people who prefer them. Do yourself a favor and find out which local papers are running ads, and get an estimation.
You’ll be surprised at how many affordable placements you can find if you think local.
Give Away Freebies
People love freebies, and media sources like radio and television stations love giving them away. Get some of your best products together, call up the stations, and tell them you’re willing to make a deal.
Keep it realistic and ask for just a little bit of exposure. In turn, they get to give their viewers and listeners free stuff.
Putting the right face and name behind a brand can do wonders. This means scouting for a local celebrity, or another prominent individual like medical profession for that matter, and asking them to use the product.
If they like it, they might spread the word or even give it an official endorsement.
Offline brand promoting doesn’t have to be a headache if you approach it right. Just follow these simple tips, and you’ll have people talking in no time.